Asbury Ocean Club Hotel and Residences

Client iStar
Location Asbury Park, NJ
Status Completed in 2019

The Asbury Ocean Club Hotel embraces the beachfront with a gentle curve, reflecting the nature of the shoreline.

Located in the burgeoning town of Asbury Park, the Asbury Ocean Club Hotel and Residences is a new mixed-use beachfront project designed as an homage to the beach house vernacular – simple materials, open, light and airy. The 17-story building offers sweeping vistas of the Atlantic, and the tower's balconies extend out to accentuate the horizontal quality of the views.

Retail lines the street along Ocean Avenue, and anchors the two corners at Kingsley Street, one block in. A thin curtain of folded metal wraps the exterior of the ground floor, interrupted by expanses of glass and entryways. The metal pieces angle away from one another reflecting the light and provide both transparency and screening. Above, thin horizontal slats do the same for the amenity and parking program.

The building features a 54-room boutique hotel operated by Salt Hotels, with 130 residential units above. Hotel guests and residents enjoy a variety of indoor-outdoor spaces which include an expansive terrace with a 65’ x 30’ pool overlooking the ocean and a full-service pool bar and grill. At the center of the terrace is the Drawing Room, an indoor/outdoor space that opens up to a landscaped garden of beach grass to the west, as well as to the ocean views to the east.

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All residential units include a wraparound terrace and floor-to-ceiling windows.

Interiors, by Handel Architects, feature all-Miele kitchen appliances, white lacquered custom cabinetry by Spazzi of Italy, wide-plank, bleached white oak engineered hardwood flooring, engineered stone countertops, hansgrohe kitchen and bath fixtures, polished porcelain Marvel Calacatta walls in bathrooms, and walk-in rain showers.


2020 Boutique Hotel of the Year, Under 100 Rooms - StayBoutique Awards by Boutique Lifestyle Leaders Association Winner, Resort Hotel - AHEAD Americas by SLEEPER magazine 2019 Merit Award - AIA New Jersey Merit Award, Mid Rise Category - New Jersey Concrete Awards


Design Architect Architect of Record Interior Designer (ground floor lobby, residences)

Design Partner(s)

Anda Andrei Design Interior Designer (hotel) - Bonetti Kozerski Landscape Design - Madison Cox Associates Landscape Architect - Melillo + Bauer Associates

Visualizations & Photography

Binyan Lester Ali